GoldBod Jewellery, a subsidiary of the Ghana Gold Board, has announced the appointment of media personality Kwabena Anokye Adisi, popularly known as Bola Ray, and actress Jocelyn Dumas as its Brand Ambassadors.
The GoldBod announced this in a statement on Tuesday, saying that the “strategic move aims to promote Ghana’s rich gold heritage and highlight the country’s expertise in crafting authentic and exquisite gold jewellery through world-class artistry and ethical sourcing.”
The statement also noted that “with Bola Ray’s charisma and Jocelyn Dumas’s elegance, GoldBod Jewellery is poised to reach new heights, showcasing the beauty of Ghana’s gold ornaments to the world.”
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Speaking at the unveiling event held at the GoldBod Head Office in Accra, the Chief Executive Officer of GoldBod, Sammy Gyamfi, said: “Bola Ray and Joselyn Dumas represent excellence and authenticity— the very values that define the Goldbod Jewellery brand. Their appointment as brand ambassadors of GoldBod Jewellery marks a major milestone in GoldBod’s mission to promote local value addition to the country’s gold resources.”
As part of their ambassadorial roles, the two personalities will spearhead brand campaigns, media engagements, and public outreach initiatives that showcase GoldBod’s latest collections of gold and diamond jewellery, bespoke ornaments and refined luxury accessories.