Spotify is set to add its latest feature, the AI Persona Badge, in mid-September for artiste profiles representing AI-generated identities.
The music streaming service announced the new directive on August 11, 2026, as a way of helping listeners distinguish between real artiste profiles and computerized artiste profiles.
In a statement, Spotify said it will be looking for artist profiles that appear to use “photorealistic AI-generated identities.” It’ll also focus primarily on artists “who have met defined audience thresholds, so the labels cover the vast majority of artist profiles that users visit.”
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For AI-generated artiste profiles, Spotify will display a verified badge on artiste banners, About sections, search results and playlist track rows on the platform.
The AI Persona badge will come in two versions, including the AI Persona, where the artiste has chosen to identify as an AI persona through Spotify for Artists, and the Likely AI Persona, where Spotify has reviewed and identified that the artiste’s profile represents an AI-generated identity.
Spotify noted that artistes can identify their profiles as an AI Persona if the identity presented on the platform is not based on a real human. This includes AI-generated profile images, header images, album artwork or other visual elements that represent the artiste.
According to the Swedish company, songs from AI Personas will not be included in editorial or algorithmic recommendations unless users show intentional engagement interest by following and visiting the profiles of AI Persona artistes.
The badge will focus on public identity and not how songs are made with AI production. Human artistes using AI tools for production, artwork or mastering will not automatically receive it. Spotify will instead use AI Credits and SongDNA to explain AI involvement within individual tracks.
Spotify also plans to let listeners report suspected AI-generated artiste profiles. The company expects the new system to improve transparency as AI-generated artistes continue entering the streaming platform.