After earning attention for his sharp storytelling and breakout collaboration with Emtee,
fast-rising rapper JP Keller returns with a powerful new hip-hop single titled “Elevate,” featuring 19-year-old rising rap star Priddy Prince. The much-anticipated track was officially released on August 8th, 2025, across all major streaming platforms, including Spotify, Apple Music, Audiomack, and YouTube.
Produced by acclaimed beatmaker Asap T, Elevate stands out as one of the freshest new
hip-hop releases of 2025. The song blends introspective lyricism with melodic hooks, perfectly capturing the hunger, resilience, and self-belief it takes to rise in today’s challenging music scene. JP Keller delivers hard-hitting bars reflecting on his early beginnings and personal growth, while Priddy Prince’s unforgettable hook adds both catchiness and depth.
“What’s the talk if there ain’t money inside it? All I care for is money and power, I
want the whole thing,” raps Priddy Prince, expressing the ambition and drive fueling this hip-hop anthem.
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Priddy Prince has been on a strong run this year with his growing discography, including popular singles “Brrr” featuring Baby Daiz and KindlyNxsh, and “Hoeveel” with Luda G. Elevate builds on this momentum, further establishing him as one of the most promising young voices in hip-hop.
The single is accompanied by a striking music video directed by Black Rico, shot in the heart of Cape Town. The visual features both artists cruising through the city streets in a classic 1964 Chevrolet Impala, symbolizing timeless ambition and the drive to succeed. The Black Rico-directed video adds a cinematic layer that complements the song’s themes of growth and perseverance.
Speaking about Elevate, JP Keller shares:
“This track is about rising through pain and pressure, building something powerful from within. It’s about knowing your worth — even when the world doesn’t give you credit yet.”
Known by fans as Lil Giant, Priddy Prince adds his youthful charisma and lyrical skill to the mix, but it’s JP Keller’s vision and storytelling that take center stage, making Elevate a defining rap collaboration in 2025’s hip-hop landscape.
With JP Keller leading the charge through authentic narratives and compelling visuals, Elevate is set to cement his place as one of the most promising and dynamic voices in hip-hop this year.
“Elevate” is out on all major digital platforms, with the official music video dropping on YouTube as well.